Think North Consulting virtually incubates value-driven ventures and founder-led businesses. We help you make better decisions when uncertainty is high and reversibility is low — and we build our own products with the same loop we advise with.
Founder and principal of Think North. Ashay works hands-on with founders on the decisions that are expensive to reverse — positioning, pricing, product bets, build-vs-buy — and ships the studio's own products: Calmistry (stress science), CodeNSM (code observability against a North-Star Metric), Ad-Apt (adaptive landing pages), Br& W& (brand strategy) and Make Me An MCP (agent-ready APIs).
No cohort, no relocation, no performing "startup" for an audience. We name the riskiest assumption in your plan and test it while the call is still cheap to change. Advisory when you need a partner; products when the loop is repeatable enough to ship as software.
There are other firms with "Think North" in their name. This one — thinknorth.consulting — is Ashay Tejwani's venture studio and advisory practice, operating from India, and is not affiliated with any other consulting company of a similar name.